The Critical Role of Predictive Customer Analytics in Strategic Decisions

ArticleMay 2013

Corporate / Transaction Advisory

RGL Partner Matt Morris writes about emerging best practices for senior marketing and finance executives in the paper, “The Critical Role of Predictive Customer Analytics in Strategic Decisions.”

By: Matt Morris

 

This paper explores the business value and selected best practices for senior marketing, business intelligence and finance executives who seek to expand their knowledge of customer analytics and leverage customer intelligence at key points in the strategic planning and implementation lifecycle.

 

As the stewards of strategic vision and planning, senior executives know that economic uncertainty is a constant, even more so in recent years. Gone are the days when company purse strings were at the ready as Marketing and other business functions came forward with growth ideas grounded by gut feel or executive intuition.

With tighter resource constraints and greater pressures to do more with less, business success, perhaps even survival, requires forward-looking solutions that help the C-suite achieve bottom-line improvements, top-line growth and more effective risk management.

Of necessity, companies today need a new level of discipline in the strategic planning process and at key decision points—one that is not based on instinct or “guesstimate“ data points but instead on more deeply data-driven analytics and forward-looking indicators. Predictive customer analytics is an emerging best practice that can help a company measure and predict risks and discover opportunities across its customer base, ultimately leading to better business outcomes. Early-adopter executives who have harnessed predictive customer analytics have been able to realize compelling business value and high returns on investment.



Download a copy of our white paper on The Critical Role of Predictive Customer Analytics in Strategic Decision.

More News and Insights

News

June 2017

Employee fraud: how should you respond to a tip-off?

Do you know what a "typical" corporate fraudster looks like? What red flags should you be looking for? And - most importantly as a risk manager - what should your first actions be if potential fraudulent activity is brought to your attention?
These were just some of the questions addressed by RGL Forensics at an Airmic Academy which delved into the serious but little-understood subject of investigating employee fraud.

iStock 628481600 magnifying glass calculator spreadsheet

Article

June 2017

Forensic Accounting: Is it Really Lost Income? (Part 3)

In California Lawyer, Mary Furst and James McCurley discuss how forensic accountants can assist counsel to dig deep when preparing—and contesting—claims of economic loss.

Article

June 2017

Will the Next Government Dismantle the SFO?

Here John Burgar, Head of Investigations at RGL Forensics, talks to Lawyer Monthly about the current work of the Serious Fraud Office (SFO) in the UK, and the current government agendas for confronting fraud crimes across the nation.

Article

June 2017

WannaCry: The lessons learned for insurance

The recent WannaCry ransomware attack has put into sharp focus the daily operational risks that face both the public and private sectors. The Press spotlight in the UK was understandably on the NHS, but the effects were felt by the private sector too and the cyber insurance market has responded accordingly. Indeed, the nature of the attack – its timing (on a Friday), its geographical reach over a broad range of industries and its seeming pinpoint on older operating systems – raises various issues for cyber insurers.

Every case is unique – talk to RGL today

Get in touch with our London Office

07:57 pm

Local time